Tag Archives: advertisement

Mobil Speech Kit File

This document details Mobil’s stances on a multitude of issues, including advertising bias, communist trade, the effect of oil prices on the world economy and the future of oil multinationals.  The document provides short descriptions of Mobil’s involvement and position on a variety of relevant domestic and international problems. The document also contains a “speech […]

2004 ExxonMobil Advertisement New York Times

A May 12, 2004 advertisement in The New York Times wherein ExxonMobil touts its energy efficiency, reduced emissions, and investments in “energy technology” in a “socially responsible manner.” This advertisement shows the language that is used to the public to paint a proactive and sage approach to climate change by emphasizing job creation and community […]

1999 Shell Report “Listening and Responding – The Profits and Principles Advertising Campaign”

Following a far-reaching bribery scandal in Nigeria, the Brent Spar debacle, and the death of activist Ken Saro-Wiwa, Shell launched an advertising campaign called “Profits & Principles.” One of many internal and hard-to-find documents unearthed by Jelmer Mommers of De Correspondent, this aspirational campaign marked a public goal that “the inwardly focused Shell must become a thing of the past.” The […]

1994 Mobil Media Op-Ed Recommendations with DDB Needham Worldwide Advertising

This 1994 document, published by advertising firm DDB Needham Worldwide, contains a media recommendation from Mobil’s Public Affairs department regarding potential advertising and media campaigns with several national and regional news publications, magazines, and periodicals. The document also contains an example of a Mobil advertisement published in Time magazine in 1993. The document shares Mobil’s “Media […]

1991 Information Council on the Environment Climate Denial Ad Campaign

This compilation of documents contains information regarding the group Information Council on the Environment (also known as Informed Citizens for the Environment) or ICE, which was formed in 1991 to “reposition global warming as theory (not fact).” This collection reveals a public relations campaign run by Simmons advertising that tested target audiences in Fargo, ND, Flagstaff, […]

1991 Information Council on the Environment Test Denial Campaign Plan and Survey

This entry contains two documents generated in early 1991 for the Information Council on the Environment or ICE. The first document is a “Test Market Proposal” for ICE that outlines a a half a million dollar campaign of “awareness” targeted in test media markets. ICE is a project sponsored by the utility trade group Edison […]