Tag Archives: informed citizens for the environment

1991 Information Council on the Environment Climate Denial Ad Campaign

This compilation of documents contains information regarding the group Information Council on the Environment (also known as Informed Citizens for the Environment) or ICE, which was formed in 1991 to “reposition global warming as theory (not fact).” This collection reveals a public relations campaign run by Simmons advertising that tested target audiences in Fargo, ND, Flagstaff, […]

1991 Information Council on the Environment Test Denial Campaign Plan and Survey

This entry contains two documents generated in early 1991 for the Information Council on the Environment or ICE. The first document is a “Test Market Proposal” for ICE that outlines a a half a million dollar campaign of “awareness” targeted in test media markets. ICE is a project sponsored by the utility trade group Edison […]