Tag Archives: herbert schmertz

1987 Mobil VP Herbert Schmertz speech at Fairfield University

On April 15, 1987 Mobil Vice President, Herbert Schmertz, gave a speech at Fairfield University in Connecticut titled, “Patronage that Pays.” The speech applauds Mobil’s “affinity-of-purpose” marketing strategy, a strategy to “align the company with some worthy endeavor that most of our target audience would happily endorse.” Schmertz describes Mobil’s patronage¬†of PBS’s Masterpiece Theater as […]