1994 (ca.) GCC “It’s Cooler Than You Think”

This Global Climate Coalition document provides talking points to rebut growing public concern over global warming. The industry-funded GCC opposed greenhouse gas regulations through direct engagement and collaboration with affiliated climate deniers from 1989 to 2002. Its membership spanned across the automotive, utility, manufacturing, petroleum, and mining industries.

The GCC relied heavily on the idea of natural warming, despite eventually denouncing its significance in relation to anthropogenic climate change internally. The following are examples of language used by GCC to combat climate science consensus:

  • “Now some scientists think that Stephen Schneider may have been right the first time- that the world’s climate is naturally, gradually cooling.”
  • “Human-induced warming is still theoretical, while ice ages are an established part of the planet’s history. The last one ended about 10,000 years ago; the next one…may have already started.”
  • “Climatologist John Christy says…the satellite data indicate a cooling trend, not warming…”
  • “Dr. Frederick Seitz…found that solar activity, such as sunspots, correlates with the rise and fall of the Earth’s temperature.”

The GCC released a number of backgrounders and news releases giving climate deniers like Christy a platform (complete collection available here).

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